https://erniemetrics.com/about-exc daily 0.75 2021-11-02 https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626535081849-PRX5UNA9IY16WXLBIO79/Ernie+icon About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626535413873-B8FSAI6H9WAS30Y6W0FA/image_profilePicture%402x.png About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626535430093-6DAM8SZ4SGW2BBUFSHO8/image_profilePicture%402x.png About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626535389929-L1HFFBD44A0QN0I2RTKM/Spencer+Lucas About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626535644391-QMNAQY8HBT2NJVTCUAS9/image_lightbulb.png About Us - Our Story We’re a collective of passionate professionals with a love of data and empowering businesses through our knowledge and experience. Never content with the status quo, we founded Ernie to wrestle the power away from consultancies and put it back in the hands of the actual decision makers. If you’d like to be a part of our story we’re always looking for new additions to the Ernie team. Click here to find out about careers with us. https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About Us https://erniemetrics.com/home daily 1.0 2023-01-29 https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1629684582068-DW87QX0TMHDVNTP8064Y/Ernie+Product.png Advanced Market Mix Modelling with Ernie - Analyse & improve your marketing performance Focus your marketing on what actually works through Ernie’s Market Mix Modelling (MMM) services and software. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1627240735807-WMNMPICFCFW22NH8G12Y/William+Hill+logo Advanced Market Mix Modelling with Ernie https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626124585567-35S4S4OJ6CQ2CMODVG6B/Bespoke+data+modelling Advanced Market Mix Modelling with Ernie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1628545266834-NN2OUZ6LA998JGGQ1U0V/Optimise+your+marketing Advanced Market Mix Modelling with Ernie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1628545288429-OVILGAIHLEDJITSY9WS0/Ongoing+support Advanced Market Mix Modelling with Ernie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626124598090-MJHNSILJY7IRP1MAPSC0/Software+you+know Advanced Market Mix Modelling with Ernie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626124752389-PRC2JXKEOI4EDIMBB9JQ/Empowering+your+business+through+Ernie%E2%80%99s+consultative+approach. Advanced Market Mix Modelling with Ernie - Empowering your business through Ernie’s consultative approach. With experience building bespoke models across a range of industries, Ernie aids your business in best understanding how data can deliver enhanced growth. We’ll also train your data team to understand and develop the models in-house, ensuring those closest to the business are delivering the key insights while also lowering costs. From multi-billion pound businesses employing a team of economists to small start-ups with little data experience, Ernie allows you to understand what drives your business and do more of what works. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1629059925853-AYFCC30EPGX5LMTNTY01/Market+Mix+Modelling+for+independent%2C+cost-effective+businesses+who+want+to+do+better Advanced Market Mix Modelling with Ernie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://erniemetrics.com/product daily 0.75 2023-01-29 https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1628545333327-NC61B9MM9ZE6VNQQH70H/image_product_hero%402x.png Advanced Market Mix Modelling (MMM) Software - Market Mix Modelling (MMM) software that works with you. Ernie continues to improve your marketing over time as more data drives further recommendations and insight. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626297496088-TJSY3DEG9PRTMJEYW90Z/Media+spend+optimisation Advanced Market Mix Modelling (MMM) Software - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626297512713-V63E7ZR3VRQXLFN5OZND/Bespoke+data+modelling Advanced Market Mix Modelling (MMM) Software - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626297534590-PU0GFQSGDERDP9M9YUDT/External+factor+impact Advanced Market Mix Modelling (MMM) Software - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626306553517-U6I3N9VN8QKND9U7PUKO/The+three+phases+of+Ernie Advanced Market Mix Modelling (MMM) Software - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1629060044461-RUCOIJ8LTLPRIJIMW1LN/Understand+and+leverage+your+data+through+an+easy+to+understand%2C+professionally+developed+model Advanced Market Mix Modelling (MMM) Software - Understand and leverage your data through an easy to understand, professionally developed model. We work with you to build business-relevant models that generate real insight and actionable, profitable recommendations. These models are then updated in-house, ensuring those closest to the data are driving the actions while reducing the cost of external consultants. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1629060069654-10ABRGB1WV0IXCOQKYM7/Put+your+marketing+spend+in+the+most+profitable+places+to+maximise+ROI+and+continue+refining+over+time Advanced Market Mix Modelling (MMM) Software - Already using a third-party consultancy? Many businesses pay external agencies to build and analyse their market mix models. This tends to be a very expensive solution, and one where the modelling process is seen as an abstract black box that only the consultancy understands. No one understands your business better than you do, so build transparent models that your business needs with Ernie. Put the power back in your hands while making huge cost savings versus paying for a third-party consultancy. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1629060094524-WIDJ90B6DR04BLWMZ7I0/Market+Mix+Modelling+for+independent%2C+cost-effective+businesses+who+want+to+do+better Advanced Market Mix Modelling (MMM) Software - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://erniemetrics.com/services daily 0.75 2023-01-25 https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626378799643-T3TSJKSD8U02PIQUUBWB/Level-up+your+marketing+analytics+through+our+modelling+experience Our Services - Level-up your marketing analytics through our modelling experience. Thanks to decades of experience, we know data modelling, and we want to share this knowledge with our clients to help them maximise their marketing spend. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626379279903-H7WWPSCR23CR6VKRW1T1/Upskill+your+internal+team Our Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626379339122-CIYJ0K8TC6TMJK6J4HIA/Modelling+specific+to+you Our Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626379434985-EOGRTOJ0VJFE41NSTJXQ/Save+money+on+consultants Our Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1628545370237-4YHF7TTITEL3UFBEUCVE/Kick+off+your+Market+Mix+Model+journey+with+an+experienced%2C+professional+guru Our Services - Kick off your Market Mix Modelling journey with an experienced, professional guru. We don’t just let you loose with Ernie, we spend time building a model specific for your business and work with your team so they can improve it as the insights roll in. Our experience is what makes Ernie tick, but your data is what makes it work for you. It’s imperative that we work together to ensure robust data points make up actionable insights. https://erniemetrics.com/contact daily 0.75 2021-08-18 https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626537258141-LMFLUMTHPG0GUQFBMT5S/Ernie+contact+us Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://erniemetrics.com/demo daily 0.75 2021-09-16 https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1628545412688-7X97ZE5WBAH50R6C9PA4/Book+a+demo+with+Ernie Book a Demo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Book a Demo https://erniemetrics.com/terms daily 0.75 2021-08-30 https://erniemetrics.com/privacy daily 0.75 2021-08-30 https://erniemetrics.com/case-studies daily 0.75 2023-09-11 https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626124752389-PRC2JXKEOI4EDIMBB9JQ/Empowering+your+business+through+Ernie%E2%80%99s+consultative+approach. Case Studies - Case Study: Large Business The client: A well-establish brand generating over £1 billion in net revenue, with sales channels both online and in the high street. Problem: With a diverse product mix, significant media spend and promotional activity, there was a strong need for market mix modelling to deliver actionable results across a range of activities. Solution: Ernie is used by several internal data analysts to create the models they need at the time they need them, generating insight essential to business decisions. Most of this is performed without direct support from the Ernie team, though we are always available to assist them as necessary. Benefits: Using Ernie has saved them a considerable amount versus their previous consultancy solution, while still delivering insights and recommendations that generate over £1 million of benefits per quarter. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626124752389-PRC2JXKEOI4EDIMBB9JQ/Empowering+your+business+through+Ernie%E2%80%99s+consultative+approach. Case Studies - Case Study: Start-up/Small Business The client: A start-up with an online, subscription-based model. The problem: The client needed modelling to ensure they were spending on the most effective media channels for both new and existing customers, with a data team consisting of a junior analyst. The solution: With one Ernie license for the analyst they worked closely with our team to build the initial model, causing a re-distribution of the media budget and subsequently increased growth. They are now able to update and build new models with minimal input from the Ernie team. Benefits: Subscriptions for the brand have grown at an accelerated rate and Ernie was by far the most cost-effective solution. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626124752389-PRC2JXKEOI4EDIMBB9JQ/Empowering+your+business+through+Ernie%E2%80%99s+consultative+approach. Case Studies - Case Study: Government/Non-profit The client: A government department The problem: The client needed survey data analysed to learn how different demographics made use of a local resource, and what they could do to improve it. The solution: A short-term Ernie license allowed for the data to easily model results by age, gender and other splits, identifying key areas for specific demographics. Benefits: The department was able to better target information-led activities at the most responsive demographics and better prioritise future improvements to the service, all at a low, one-off cost. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1629059925853-AYFCC30EPGX5LMTNTY01/Market+Mix+Modelling+for+independent%2C+cost-effective+businesses+who+want+to+do+better Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://erniemetrics.com/contact-2 daily 0.75 2021-08-18 https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626537258141-LMFLUMTHPG0GUQFBMT5S/Ernie+contact+us Contact 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact 2 https://erniemetrics.com/client-feedback daily 0.75 2021-08-23 https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626124752389-PRC2JXKEOI4EDIMBB9JQ/Empowering+your+business+through+Ernie%E2%80%99s+consultative+approach. Client Feedback - Empowering your business through Ernie’s consultative approach. With decades of experience in modelling data, Ernie aids your business in better understanding how to leverage data in more intelligent ways by building initial models alongside you. We’ll also train your data teams to understand and develop the models as your marketing data matures. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626124752389-PRC2JXKEOI4EDIMBB9JQ/Empowering+your+business+through+Ernie%E2%80%99s+consultative+approach. Client Feedback - Empowering your business through Ernie’s consultative approach. With decades of experience in modelling data, Ernie aids your business in better understanding how to leverage data in more intelligent ways by building initial models alongside you. We’ll also train your data teams to understand and develop the models as your marketing data matures. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626124752389-PRC2JXKEOI4EDIMBB9JQ/Empowering+your+business+through+Ernie%E2%80%99s+consultative+approach. Client Feedback - Empowering your business through Ernie’s consultative approach. With decades of experience in modelling data, Ernie aids your business in better understanding how to leverage data in more intelligent ways by building initial models alongside you. We’ll also train your data teams to understand and develop the models as your marketing data matures. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1629059925853-AYFCC30EPGX5LMTNTY01/Market+Mix+Modelling+for+independent%2C+cost-effective+businesses+who+want+to+do+better Client Feedback - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://erniemetrics.com/careers daily 0.75 2021-09-11 https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1631320288062-593SDF7UR8O4E9H0HAJX/careers-send-your-cv.png Careers - We’re always looking out for talented individuals to join us at Ernie. The Ernie team consists of leading econometric modelers, coders with a passion for statistics, customer-relations experts and much more. If you’re passionate about promoting growth and helping companies to succeed - both Ernie itself and our clients - we’d like to hear from you. https://erniemetrics.com/ernie-versus-agencies daily 0.75 2021-08-30 https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626124752389-PRC2JXKEOI4EDIMBB9JQ/Empowering+your+business+through+Ernie%E2%80%99s+consultative+approach. Ernie versus agencies - Empowering your business through Ernie’s consultative approach. With decades of experience in modelling data, Ernie aids your business in better understanding how to leverage data in more intelligent ways by building initial models alongside you. We’ll also train your data teams to understand and develop the models as your marketing data matures. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626124752389-PRC2JXKEOI4EDIMBB9JQ/Empowering+your+business+through+Ernie%E2%80%99s+consultative+approach. Ernie versus agencies - Empowering your business through Ernie’s consultative approach. With decades of experience in modelling data, Ernie aids your business in better understanding how to leverage data in more intelligent ways by building initial models alongside you. We’ll also train your data teams to understand and develop the models as your marketing data matures. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626124752389-PRC2JXKEOI4EDIMBB9JQ/Empowering+your+business+through+Ernie%E2%80%99s+consultative+approach. Ernie versus agencies - Empowering your business through Ernie’s consultative approach. With decades of experience in modelling data, Ernie aids your business in better understanding how to leverage data in more intelligent ways by building initial models alongside you. We’ll also train your data teams to understand and develop the models as your marketing data matures. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1629059925853-AYFCC30EPGX5LMTNTY01/Market+Mix+Modelling+for+independent%2C+cost-effective+businesses+who+want+to+do+better Ernie versus agencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://erniemetrics.com/about daily 0.75 2022-01-31 https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626535081849-PRX5UNA9IY16WXLBIO79/Ernie+icon About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/4d424a52-effc-4965-b8f5-ca3ba8a0f269/Robert.jpg About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/4f253412-ca00-4c27-a21b-335e3259e0eb/PHOTO-2021-12-06-11-33-52.jpg About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/7e1f3fd7-bf61-472c-9740-9b11532750d9/PHOTO-2021-12-06-11-41-11.jpg About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/6960d38a-35c8-453f-aa3d-4ff01d5560c9/IMG_8222.PNG About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ec9bacd9325f2e53054388/1626535644391-QMNAQY8HBT2NJVTCUAS9/image_lightbulb.png About Us - Our Story We’re a collective of passionate professionals with a love of data and empowering businesses through our knowledge and experience. Never content with the status quo, we founded Ernie to wrestle the power away from consultancies and put it back in the hands of the actual decision makers. If you’d like to be a part of our story we’re always looking for new additions to the Ernie team. Click here to find out about careers with us. https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About Us