Our case studies reflect Ernie’s flexibility to deliver insights for companies of any size, even with a minimal data team.
Case Study: Large Business
The client: A well-establish brand generating over £1 billion in net revenue, with sales channels both online and in the high street.
Problem: With a diverse product mix, significant media spend and promotional activity, there was a strong need for market mix modelling to deliver actionable results across a range of activities.
Solution: Ernie is used by several internal data analysts to create the models they need at the time they need them, generating insight essential to business decisions. Most of this is performed without direct support from the Ernie team, though we are always available to assist them as necessary.
Benefits: Using Ernie has saved them a considerable amount versus their previous consultancy solution, while still delivering insights and recommendations that generate over £1 million of benefits per quarter.
Case Study: Start-up/Small Business
The client: A start-up with an online, subscription-based model.
The problem: The client needed modelling to ensure they were spending on the most effective media channels for both new and existing customers, with a data team consisting of a junior analyst.
The solution: With one Ernie license for the analyst they worked closely with our team to build the initial model, causing a re-distribution of the media budget and subsequently increased growth. They are now able to update and build new models with minimal input from the Ernie team.
Benefits: Subscriptions for the brand have grown at an accelerated rate and Ernie was by far the most cost-effective solution.
Case Study: Government/Non-profit
The client: A government department
The problem: The client needed survey data analysed to learn how different demographics made use of a local resource, and what they could do to improve it.
The solution: A short-term Ernie license allowed for the data to easily model results by age, gender and other splits, identifying key areas for specific demographics.
Benefits: The department was able to better target information-led activities at the most responsive demographics and better prioritise future improvements to the service, all at a low, one-off cost.
Market Mix Modelling for independent, cost-effective businesses who want to do better.
Custom-built with your data to continually optimise marketing efforts.
“We've trialed multiple platforms and Ernie is by far the most efficient, cost-effective solution.”
Jan Lafferty
Head of Econometrics, William Hill