Market Mix Modelling (MMM) software that works with you.
Ernie continues to improve your marketing over time as more data drives further recommendations and insight.
Media spend optimisation
Put your media spend into the strongest channels to maximise your ROI.
Bespoke data modelling
We’ll work with you to create models using data that effects your marketing.
External factor impact
Measure the impact of external factors like the economy in your models.
How does Ernie work?
We help you identify the data relevant to your products or services alongside external factors to produce a full 360° picture showing exactly what impacts your business.
01 New Data
With every campaign, we learn more and can refine the data to improve your media spend ROI.
02 Evaluate
As campaigns are run and markets evolve, we evaluate the effects on your business’ marketing effectiveness.
03 Improve
Adjusting the model based on what we’ve learnt continues to improve the understanding of effective marketing.
Our collaborative approach ensures the models accurately capture your business needs and can be easily updated in-house, with ongoing consulting support available whenever your team needs some additional guidance.
Understand and leverage your data through an easy to understand, professionally developed model.
We work with you to build business-relevant models that generate real insight and actionable, profitable recommendations. These models are then updated in-house, ensuring those closest to the data are driving the actions while reducing the cost of external consultants.
Already using a third-party consultancy?
Many businesses pay external agencies to build and analyse their market mix models. This tends to be a very expensive solution, and one where the modelling process is seen as an abstract black box that only the consultancy understands.
No one understands your business better than you do, so build transparent models that your business needs with Ernie. Put the power back in your hands while making huge cost savings versus paying for a third-party consultancy.
Market Mix Modelling for independent, cost-effective businesses who want to do better.
Custom-built with your data to continually optimise marketing efforts.
“The Ernie platform is easy to use and has already paid for itself many times over.”
Jan Lafferty
Managing Econometrician, William Hill